beckycolley.com
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Design: Graphic, Web, UX

Design is so much more than meets the eye. It's often dumbed down to logos, graphics, and the size and shape of things, but in reality, it's the modern world's most critical form of communication. Every single object and experience was designed by someone and hopefully they took that challenge seriously. Bad design is detrimental and on it's best day, great design is both delightful and ubiquitous.
Design Services:
  • Identity
  • Packaging
  • Web (Wordpress, Squarespace, Wix)
  • ​Wireframes (Figma) 
  • Presentations
  • Print
  • Social Media Graphics
  • Photo & Video Shoot Direction

Research & Data Storytelling

Expert conversational skills, genuine interest, and an interviewer with sharp intellect are the building blocks of a great research interview. Creating a compassionate and empathetic environment where interviewees feel safe, seen, and supported is where the magic happens. Being able to synthesize and communicate findings in an understandable and actionable way to an end user is a true art form. 
Research & Data Storytelling Services:
  • ​Qualitative Research Interviews & Synthesis (IDIs, Focus group facilitation)
  • Discussion Guide & Conversation Flow Design (Miro)
  • Digital Communities, Intercepts, Social Listening
  • ​Data Storytelling Design (I make the data pretty and actionable for end users!)
  • Website Testing & Synthesis​

Branding

Your brand is your company's personality. It's what people say about your business out in the world when you aren't around. Brands are the summation of the experiences a consumer has with your business and a reflection of who you are and what you believe in.
Branding Services: 
  • Brand DNA Explorations
  • Brand Architecture
  • Positioning Strategy
  • Photo & Video Creative Direction
  • Design: Identity, Templates, Presentations, Web​
  • Websites (Wordpress, Squarespace, Wix)​

Marketing Strategy

Great marketing strategies come from understanding the wants and needs of your customers, how they consume media, and what motivates them. Once we learn all of that, we know where, when, and how to effectively begin interacting with them. ​
Marketing Strategy Services: 
  • Customer/User Journey Research & Mapping
  • Persona Building
  • Funnel Analysis
  • Lead Generation Strategy
  • KPI Development

Want to create something that works? ​Get in touch.


Email

becky.jo.colley@gmail.com

Mobile/Text

802-318-1218

Location

Waterbury, Vermont
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