beckycolley.com
  • Home
  • Services
  • About

Services


​Strategy: Marketing, Enrollment, Brand

The most powerful strategies emerge from deeply understanding your customers—their desires, their journey with your brand, and what moves them to action. These insights illuminate the perfect moments and methods to connect, creating interactions that truly matter.
Marketing Strategy Services: 
  • Customer/User Journey Research & Mapping
  • Persona Building
  • Funnel Analysis
  • Lead Generation Strategy
  • KPI Development



Research & Data Storytelling

The art of research lies in the delicate dance between skilled conversation and genuine curiosity, guided by sharp intuition. Magic emerges in those moments when interviewees feel truly heard and understood, creating a space where authentic insights naturally surface. But the real transformation happens when we translate these precious human truths into clear, actionable strategies that spark meaningful change.
Research & Data Storytelling Services:
  • ​Qualitative Research Interviews & Synthesis (IDIs, Focus group facilitation)
  • Discussion Guide & Conversation Flow Design (Miro)
  • Digital Communities, Intercepts, Social Listening
  • ​Data Storytelling Design (I make the data pretty and actionable for end users!)
  • Website Testing & Synthesis​

Branding

Your brand lives in every experience, every story, and every feeling people associate with your business. It's the authentic expression of who you are and what you believe, echoing in conversations you'll never hear.
Branding Services: 
  • Brand DNA Explorations
  • Brand Architecture
  • Positioning Strategy
  • Photo & Video Creative Direction
  • Design: Identity, Templates, Presentations, Web​
  • Websites (Wordpress, Squarespace, Wix)​

Design: Graphic, Web, UX

Design shapes our world in ways both visible and invisible—far beyond logos and layouts to the very fabric of how we experience life. It's our most powerful form of modern communication, silently guiding every interaction and shaping every moment. When done with intention and care, great design becomes both extraordinary and effortless—a quiet force that transforms the everyday into the exceptional.
Design Services:
  • Identity
  • Packaging
  • ​​Wireframes
  • Presentations
  • Print
  • Social Media Graphics
  • Photo & Video Shoot Direction

Want to create something that works? ​Get in touch.


Email

[email protected]

Mobile/Text

802-318-1218

Location

Waterbury, Vermont
  • Home
  • Services
  • About