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Special Projects & Strategic Initiatives

Critical initiatives. Tight timelines. High stakes. Strategic support. When you’re leading major change like launching a new program or modality, presenting to a board, delivering difficult news, you need a partner who understands institutional leadership, stakeholder dynamics, and the narrative architecture behind the message.
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Sample services/skills:

• Project & rollout design for executive leadership
• Board-facing communications strategy
• Executive presentation design
• Stakeholder alignment and change-management support
• Crisis or sensitive messaging for senior teams
• Strategic partner to the C-suite during mission-shifting initiatives

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Narrative Development & Institutional Storytelling

Developing the story your institution needs and the voice your stakeholders trust. Change happens when people feel connected to the narrative. I help you build frameworks, communication flows, and engagement loops that turn institutional moments into movements.
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Sample services/skills:

• Narrative framework design for institutional transformation
• Stakeholder mapping (faculty, students, alumni, community)
• Feedback-loop and listening strategy so communities feel heard
• Integrated storytelling across internal & external channels
• Long-term sustainment of narrative beyond launch

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Executive Voice, Personal Branding & Thought Leadership

Your leadership. Your voice. The public conversation you direct. At the top of the institution you’re not just leading, you’re leading the conversation. I partner with you (and your communications team) to shape your leadership identity, surface your voice, and position you as a thought leader both within and beyond your campus.

Sample services/skills:

• ​Leadership brand discovery & articulation
• Executive positioning & public-facing voice development
• Thought-leadership strategy (op-eds, speaking engagements, board/committee presence)
• Collaboration with PR/communications teams to amplify your persona
• Reputation-building that serves both you and your institution